Akantro Case Study: Barnett Crossbows - Navigating the Transition from Magento to Shopify for Exponential Sales Growth

Akantro Case Study: Barnett Crossbows - Navigating the Transition from Magento to Shopify for Exponential Sales Growth


In an era where digital transformation dictates market success, Barnett Crossbows, a leading name in the crossbow industry, sought to revamp its online presence and e-commerce capabilities to better serve its customers and scale its operations. Recognizing the need for an expert partner to guide this transition, Barnett Crossbows teamed up with Akantro, a specialized digital marketing and e-commerce consultancy, to embark on a strategic overhaul of its digital and e-commerce platforms.

Project Overview

The primary objective was clear: migrate Barnett Crossbows' e-commerce platform from Magento to Shopify. This move aimed to leverage Shopify's user-friendly interface, superior scalability, and enhanced security features. Furthermore, the project was designed to address underlying issues in managing product listings, order processing, and customer engagement, with an ambitious goal of achieving a 200% increase in sales.


Barnett Crossbows faced several challenges with its existing Magento platform:

  • Complexity in Navigation and Management: The Magento platform was cumbersome for the Barnett team to navigate and manage, leading to inefficiencies in updating product listings and processing orders.

  • Scalability Concerns: As the business grew, it became apparent that Magento could not keep up without significant additional investment in custom development and infrastructure.

  • Security and Performance: Concerns over security vulnerabilities and lagging performance metrics were becoming increasingly problematic for the brand's reputation and customer satisfaction.


Akantro devised a comprehensive strategy to transition Barnett Crossbows to Shopify, focusing on several key areas:

  • Seamless Migration: Utilizing a phased approach, Akantro ensured a smooth migration of product data, customer information, and historical transactions to Shopify, minimizing disruptions to the business.

  • Customized Storefront Design: To reflect Barnett Crossbows' brand identity and enhance user experience, Akantro implemented a custom Shopify theme tailored to their specific needs.

  • Optimized E-Commerce Strategy: This included SEO enhancements, streamlined checkout processes, and integration of advanced analytics to monitor and boost sales performance.

  • Training and Support: Akantro provided extensive training to the Barnett Crossbows team on managing the Shopify platform, as well as ongoing support to address any issues swiftly.


The migration project not only met but exceeded expectations, yielding significant benefits for Barnett Crossbows:

  • 200% Sales Increase: Within six months post-migration, Barnett Crossbows experienced a remarkable 200% increase in sales, attributable to the improved user experience, enhanced site performance, and optimized checkout process.

  • Improved Operational Efficiency: The shift to Shopify simplified internal processes, allowing the Barnett team to focus on strategic growth initiatives rather than troubleshooting platform issues.

  • Enhanced Customer Satisfaction: Feedback from customers highlighted improvements in site navigation, product discovery, and overall shopping experience, contributing to higher conversion rates and repeat business.


The collaboration between Barnett Crossbows and Akantro serves as a testament to the transformative power of strategic e-commerce platform migration. By aligning technology with business goals, the project not only achieved but surpassed its objectives, setting a new benchmark for digital excellence in the crossbow industry. As Barnett Crossbows continues to scale its online presence, the foundation built with Akantro's expertise ensures that the brand is well-positioned to capture future growth opportunities in the evolving digital landscape.